Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PWxyz, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a reader of publishers weekly for over 10 years, this new app is great! Highly recommend!
Do not upgrade. Stay on v47. The old version of this app was clunky and in dire need of an overhaul. With this new version they’ve somehow managed to make it worse. It’s slow, barely responsive. It can’t seem to remember that I’ve logged in. Issues apparently can no longer be downloaded for offline reading. The whole app seems like it’s just a frontend to web pages. The interface is completely different in landscape mode compared to portrait. Good luck trying to zoom in on anything. Given how much a PW subscription costs and how simple a magazine reading app should be, this really is unacceptable. I think maybe it’s time to get rid of GTxcel and find a new vendor to develop the app.
Call me crazy, but when I double-tap a full page spread I expect to zoom in on a single column. When I try to zoom with a pinch gesture, I expect the text not to snap back to full page. When I select a headline from Feeds, I do not expect to see the headline on a new screen in a larger font. I expect to see the story.
Enjoy Publishers Weekly magazine in a format that is as mobile as you are! Publishers Weekly is the international news platform of book publishing an...
| Name | Price | Type |
|---|---|---|
| Publishers Weekly: 20151204115849 | $8.99 | One-time |
| Publishers Weekly | $8.99 | One-time |
| Publishers Weekly: 20151204115855 | $8.99 | One-time |
| Publishers Weekly | $8.99 | One-time |
| Publishers Weekly: 20151204115850 | $8.99 | One-time |
| Publishers Weekly: 20141210142100 | $8.99 | One-time |
| Publishers Weekly: 20151204115903 | $8.99 | One-time |
| Publishers Weekly: 20151204115846 | $8.99 | One-time |
| Publishers Weekly: 20151204115913 | $8.99 | One-time |
| Publishers Weekly Magazine Subscription | $18.99 | Monthly |