Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evertech · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This weather app is easy to read and has just what I need to know. Now it just needs a weather widget!
I prefer this over the weather app. This is much more pretty and it’s easy to use:
this is a great app just some minor things that can be changed but overall it’s still great.
Weather° is a beautiful, modern weather application specially designed for iOS 7. Weather° provides all the weather information you need, packaged in...