Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fantastic as you are able to track multiple children via their own profile at a time. There are few bugs and no “help” option to request they get fixed.
As a swim instructor I like this App. I think it is a great way for parents to track students progress. I like the lessons for children, but wish they added games instead of just information and quizzes. Hopefully this could be something they could improve in the future.
This is an awesome app for Water Safety Education and the promotion of Red Cross Swimming Lessons, however, one thing to be noted is the 'Find Classes' feature is not very applicable due to the fact that Red Cross LTS classes are not required (and rarely are, if ever) pre-registered with the Red Cross before the class begins. This makes it so then people, when looking for classes, can easily be mislead into thinking that there are no classes around. It may be better to instead offer a search/directory of LTS-registered facilities in the area. I like the integration of WHALE tales too! Also, as mentioned in previous reviews, something for instructors could be very beneficial, perhaps something along the lines of having an interface (or maybe even separate application) that allows for the checking-off of skills, class schedules, rosters, all information that they can input. Just a thought. Besides that, great for the every-day swim parent! However, why has it not been optimized for the iPad yet? I wish that, like the rest of the Red Cross applications, Swim would have the same. Note- it was fairly difficult for me to find the App, even after going to the American Red Cross Developer page, I could not find it until today (and I have been searching on the App Store for about a week) PS- I am a Certified Water Safety Instructor and Lifeguard
Water Safety for the entire family. Children and adults can have fun learning to be safer in and around water with Swim by the American Red Cross an...