Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗stickK.com, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a cool concept, but the app functionality is super glitchy and terrible. You can barely set up an account and create a goal. Multiple steps stall out and don’t work. It’s such a bummer because there’s no one else who will let you add financial consequences, which helps so much with motivation! Forfeit is a way better functioning app, but they don’t let you actually *forfeit* anything if you don’t meet your goals. : /
First of all, the methodologies that stickK uses are phenomenal for building new habits. My complaint isn’t with their system, but with this application. Despite having notifications “on” in the app, and on the settings in my phone, it fails to send me a reminder notifications to report. This is led to multiple failed reporting periods and thus donations to my anti- charity. This is pretty frustrating since I am keeping up the habit that I Set out to accomplish.
I have been using StickK every week, without fail, for over a dozen years. I credit it for boosting my incentive to reduce weight, be more disciplined about exercise, keep more focused and reduce procrastination. A BIG side benefit from StickK comes when I faithfully record my weekly progress data. Simply measuring and entering data has given me the peace of mind that I am overall “moving in the right direction” - regardless of the many ups and downs that may occur from day to day. As a retired psychologist, I think StickK is a brilliantly designed method for leveraging a person’s built-in motivation to obtain progress toward long-term goals, especially those goals that require steady discipline to create effective new habits.
stickK: the poster child of Behavioral Economics (featured in over 60 books and 20 textbooks) turns 15 this year! As seen on The Wall Street Journal,...