Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FIRST FARMERS BANCSHARES, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE The Farmers Bank and the people who work there! They have taken care of my family’s banking needs for nearly 25 years! Once the mobile app came online, I was ecstatic! I could handle my banking on my phone or iPad. I used the app constantly; checking when deposits were credited, when checks cleared, paying bills. It was amazing and changed my life…until recent updates. I have had issues and when I call for help, I get answers like: you need to update your phone, your phone is using a BETA operating system, you need to uninstall and reinstall the app (I have done so numerous times!). Using my iPhone, I can see my bill paying activity EXCEPT all dates are “(null)”…so I can’t tell when they are to process. Using my iPad, I can get into the app, see my account balance, but when I go to pay bills, I get the “circle of death,” the little circle that says “processing” and nothing ever loads. Eventually, I get a message that it has timed out. I can use my desktop computer and go online, but that negates the convenience of a mobile app. PLEASE fix the app!
I have never had a problem with the mobile banking app. It helps me know an accurate balance and if anything is wrong. I appreciate the Farmers Bank and its services.
I am a new bank customer and I am really enjoying the app. Even depositing a check using the app is extremely self explanatory.
The Farmers Bank: Improving Lives in the Markets We Serve! Experience the ease of banking with The Farmers Bank’s mobile app! Use our app to man...