Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Honestly, this app is not great. It’s difficult to get it to start playing a song sometimes due to the plethora of unnecessary advertisements.. Past that, sometimes it just throws an advertisement right in the middle of a song. Terrible. Sometimes it just sits there without doing anything at all. I have to re-launch it multiple times. Upgrade this!
I listened to the Chiefs games for a long time on this app. I live in Colorado and sometimes this is all I have. Today (the first pre-season game of 2019), I got the first drive. After the Bengals score, I get nothing but commercials for 10 minutes. I miss the Chiefs drive and now I’m done with the app until it gets fixed!
So happy The Fox now has an app so I can listen to Chiefs Radio with my favorite announcers from California! There's also a playlist section so if you're here for the music you can see what's coming up next and see the station's schedule, which is helpful. You can also set the app to be your alarm so you wake up to the station, if you prefer. Nice additional feature!
101 The Fox is Kansas City’s home for classic rock! Weekdays 5-9AM Sparks & Lux, 9AM-2PM Lyndsey Marie, 2-7PM Doug Medlock, 7-10PM Chuck Nasty, and 10...