Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Intercom · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Is the mobile app really supported? I would use it much more if it weren’t so difficult. Saved replies are so limited. When editing you have to add your own html. And then you can’t start typing your own text and then add the saved reply. Sending an article: Rather than a huge overhaul, how about just the option to add more of your own text before sending an article? As it is today, you choose an article to send and it just sends it offering no chance to preface it or come across as a human. I hate the idea that I’m sending my user two emails and one just has a link to an article. So rude. So then I spend alllll this extra time trying to find the link, which isn’t provided from within the interface. So frustrating and time consuming. Half of the time the users full conversation history and details aren’t visible in the app. That also makes it difficult to construct a professional or polite reply. Can’t copy a word or sentence from a conversation. Have to copy the whole thing the paste it elsewhere. I’ve tried accessing the web app via iPad and that is slightly better, but still challenging. In today’s mobile workforce it would be really helpful if I were better enabled to conduct support from my phone.
The Intercom Conversations app lets teammates access all their Intercom conversations and customers from their iPhone or iPad. Intercom is the first...