Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love listening to the Roula and Ryan show, but this app is always glitching out. Not to mention you can’t click anywhere without accidentally clicking an ad. The ads jump, which is one of my biggest pet peeves, and sometimes they are in other languages. You have to take a stab in the dark at what button means “close”. The glitches are what really get me though. Way too many times does the app just close right in the middle of my listening or just not open at all. It’s very frustrating.
Way too many ads. Very frustrating to use.
Every revision made to this mobile app has made it worse. I loved listening to Roula and Ryan but this app has made it unenjoyable that I can't wait to delete it off my phone. The navigation keeps getting worse, it's unstable and sooooo unintuitive that they have lost a loyal listener. Update: Tried it again. Deleted it again. It's worse!
Listen to us at work, home or on the road. Install our app and get instant access to our unique content, features and more! - New design and interfac...