Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ogden Publications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After subscribing to the digital version, I downloaded the app and got this message. I signed in to my new account on the website and still no change. Then I get the message that the format is incorrect ! They’re numbers, for cryin’ out loud! Give me the flippin’ format, then. Sheesh... I tried calling Customer Service to change my subscription to paper. Waited 15 minutes and was still #15 in the queue. They say they’ll call back. If I don’t receive a call by the end of today, I’m canceling my subscription. Worst customer service EVER!
I loved this app until the recent upgrade. It won’t let you expand the print and my seventy year old eyes cant read it anymore. I have every issue since the beginning on this app and now all that money is down the drain. If this isn’t fixed I will not renew my subscription and will probably argue about getting refunded for past purchases.
Loving how fast I am able to download each issue!
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