Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takashi Tsuchiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
EzCal-Quick Calendar has zeroed in on what other calendar apps have missed. That is, EzCal provides a fast and efficient means of tracking calendar events that works without trying to be a Swiss Army knife. A calendar should be just that and the developers of EzCal did not let this fall by the wayside. I for one am so very glad that I found EzCal. The simplicity is key and is most welcomed.
EzCal is a calendar app with 3 selling points: it has a simple appearance, you can add events quickly, and it is easy to use. Your calendar is always...
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