Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Upkeep Tasks, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATE: This app is STILL the only one I’ve found that allows you to kick tasks put by completion date. PLEASE make it shareable with others! I finally broke down and paid for a task app because this is the only one offers rolling updates. For example, if a weekly task is due 2/1 and I don’t complete it until 2/4, I can have the new due date be 2/8 OR the updated due date or 2/11. I have used this app for many years now and the only thing still missing is the ability to share with a partner.
Let me stay by saying I’ve been a user of this app for at least 5 years, if not more. It has been tremendously helpful to me to keep track of when household tasks have been done. I am excited they *finally* made it accessible across multiple devices. With that being said, this new update took a total nosedive. It takes me at least twice (if not more) as long to update/reschedule tasks. Only like 4 tasks are visible at on time when looking at your to do list. I miss when you tapped on a task 4 options came up, now you have to go through several options for each individual task. I really hope the team will listen to everyone’s complaints otherwise I may look elsewhere for a better replacement. Update: today I realized the app has the option to “delete” categories… but it doesn’t actually delete them. It just spins forever. I’m so close to finding another app and trashing this one!!
I searched long and hard for an app like this and was so happy to find exactly what I needed… an app to track all my recurring tasks and remind me when the come back up. It works flawlessly so far (only 1 week in). But I’ve just read a few reviews saying they lost everything when phone broke, and that it doesn’t transfer devices. I’m a little worried about what will happen in a year when I get a new phone… will this data transfer or will I have to start all over? Scared to find out. I see the last update was 2 years ago so a little concerned the developer has lost interest in improving this app. If you’re reading this, know that I (and probably others) are willing to pay for the much needed additional functionality of syncing to iCloud and across devices.
Having a life means having things to keep up with, maintain, and replace. Some of these things can be tough to remember - that's where Upkeep comes in...