Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Menno Spijkstra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I was you I wouldn’t get this game there’s ads popping up like left right and centre. It doesn’t let you jump. If there was a zero star rating I would choose that
Awful awful awful. Can't say it enough. It's ads ads ads every time a screen changes. Even for free it's not worth it.
This game is the worst I've ever played so much stutter and ads pop up every second if there was a choice for 0 stars I would choose that. Total letdown don't bother getting!!!!!!!
__________________________________________ 'This IS One Of The Coolest Game Ever! Download Now!' 'Is One Badass Grandma! So Hilariously Fun! Cool!'...