Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Renji Mathew · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Gives no information you can’t get anywhere else whatsoever. Made the mistake of thinking it was actually for the CDG airport.
Closes on its own. Worthless. Want a refund
Downloaded the app to track a flight delay on Air Baltic and it isn’t either listed or searchable on the app!
Flight tracker premium. For Paris +Live Arrival and Departure boards +Food and restaurants +Manage Trips +Packing List Paris Charles de Gaulle Air...