Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FidelityBank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since I started with OFB, it seems like it’s been more difficult, with more obstacles and hoops to jump at too many parts. Wouldn’t recognize PSO’s address, son couldn’t set it up as a payee, then I got hit with $4.95 charges for not having bill pay. Then the mobile banking part quit recognizing the stamp I used on 15 previous checks, and had to take them to the bank to deposit. (And it takes more clicks to deposit each one, than I did with my former bank.) Overall, most of the app is quick, accurate, and informative, but if it wasn’t for the incredibly constant availability of my friend Dana Reed at the bank, I might have moved back by now.
This new app is great, it gives me the information I need quickly. It also now comes with an Apple Watch app so I can quickly see my balances without having my phone on hand. Great for in a store when I’m looking to make a purchase.
Stay connected and in control of your accounts wherever you are with the Oklahoma Fidelity Bank mobile app. Available to Oklahoma Fidelity Bank custom...