Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Illinois Education Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Events and Calendar tab takes the user to one, and only one, event - which has already come and gone. Calendar - where? Link to Teacher of the Year returns the user to the IEA front page. As always, the IEA just can’t seem to communicate effectively with its members.
I can't log in because I get an error when logging in with Twitter. I know my user name but forgot my password and can't reset my password. Many of the same issues for the last year. It's still better than the NEA RA app that is just a link to their page with extra ads.
The MY IEA App is for Illinois Education Association members to stay in touch with their association. Professional development, Events, Job links, B...