Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mary.com BV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes I like to download games to see if my niece can play them. But I couldn’t find out. Because of all the ads.
It is a great game but you only get to bake one cupcake and if you want a different cupcake you can't buy one because there's no cupcakes you can buy. I did like it at first then it got boring.
I have to say this really teaches you how to make real good cupcakes!
Play the popular cooking game from the series “Cooking with Tessa” by Mary.com on your phone and tablet now. Today we will learn how to bake delicio...
| Name | Price | Type |
|---|---|---|
| Advertisement free version | $0.99 | One-time |