Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Felt Board Lady · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app. My 6-month-old enjoys watching Sydney make friends. She likes to put her curious fingers all over my iPhone/iPad and this allows her to play with a purpose at such young age. She even giggles when a bunny hops by. I believe this is an app that we'll be able to use to change her mood (all parents can relate to this) as she grows up. I'm lucky enough to say that I grew up with the Felt Board Lady's stories and it makes me nostalgic to see this as an app. We want more stories!
I downloaded this app for my niece and nephew, and now I can't get my iPad back! They are entranced with the story, the interaction (not too much or too little), and, of course, the wonderful visuals. Speaking as someone in his 30s, the style is particularly evocative of the wonderful felt board stories I remember as a child. There is just something so charming and wholesome about felt board stories, and this is no exception. While this app stays true to its source inspiration, it also brings the style into the present with clean graphics, engaging interactive elements, and highly entertaining narration. Highly recommend; can't wait for the next one... for, uh, my niece and nephew.
This is a very simple, sweet story about a scarecrow's trials and tribulations (don't want to give anything away!) The graphics are simple, lovely, not crowded or overly distracting like some children's apps. The story includes lots of good repetition, as any good early reading should, as well as a nice moral about friendship and kindness. But it's also interactive: not so much that it distracts from the story but enough that it keeps kids engaged and coming back for more. Most children's apps sell books for about the same price but they aren't interactive so I thought it was a very good purchase. Especially because my 4 yr old daughter insisted on watching it over and over before I had to cut her off. I was quite surprised given how simple the story is, but this is exactly what kids like. And I now desperately hope this developer will put out more stories!!!
Yesterday's Felt Board comes to today's App Store. Story-time brought to life at your child’s fingertips! Animated and narrated kids story/eBook with...