Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Two Penguins Studios LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a fine app. I like how it aligns with the Stanley Brown safety plan used by some mental health centers, BUT I wish it had another category of “Reasons To Live.” Other safety plan apps have this and it is very important in situations when someone has a strong reason to not want to live. Please add.
I just downloaded the app, and created an account. No problems so far. Next, I made a safety plan, and shared it. The plan was received by the intended recipient. I’ll recommend this app to colleagues and clients.
As a professional in the advocacy, destigmatization, and suicide prevention field (who had also personally experienced suicidality) I think it's a very helpful and beneficial app. Only thing that came to mind is adding The Trevor Project to Step 5, as it's specialized hotline staffers are better equipped to help LGBTQ youth in distress.
WHAT IS A SAFETY PLAN? A safety plan is a list of coping strategies and social supports that people can use when they are in a suicidal crisis or very...