Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leonardo Amora · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Kids will love this little story, which they can all relate to: fear of the dark! It's packed with cute monsters and robot characters that show a lot of effort put into them, I find them quite memorable. It plays like a book, and all the scenes have interactive (sometimes secret) elements that result in some funny events that add up to the experience. There's always something to search for in each page. I can picture kids will want to replay the story over and over again. Love the music too! Highly recommended if you have a kid.
Monsters vs Robots is a fun app that contains an interactive book with over 20 interactive pages and 3 super fun games. The story tells the conflict o...