Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Chang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was amazing, and frankly, I still use it for barebones functionality. My only guess is that the developer abandoned it. Most cards now list the same set over and over. For example, look up the price of Thorn Elemental, a card that, admittedly has been reprinted into oblivion by Hasbro, but for some reason the app lists the core sets over and over. There will be like x10 9th ed printings, x10 8th ed printings, and so on. It’s a chore to find the set you’re looking for due to this issue. The other recent problem is that mana symbols seem to have broken. So, when reading what a card does, you have large “folder” pics instead of mana symbols. If the dev comes back and remedies these simple issues, then the free version of this app is 5/5. But I think the dev is long gone.
It’s impossible to keep up with what Magic cards are spiking, which are going down, and anything in between. That is, unless you have this app. The developer has been receptive to suggestions and easy to get a hold of, and it’s interesting to see the trends that other people can’t see. One of the few apps I have that has actively made me money, and for that reason, premium was absolutely worth it for me. It does just scrape the raw data, so maybe there could be a way to sort by “Standard / Modern / EDH” etc, since sometimes not everyone cares about 7th edition foils spiking, but as a seller it’s been very useful to me.
Overall a great, quality app for MtG enthusiasts with beautiful design. The app’s few minor shortcomings can be found in other MtG apps, so it is an app to be used in conjunction with other MtG apps. Highly recommended. The Good - Probably the best looking MtG app by a stretch. - Information is presented in a simple, sensible, and clean manner. - Easy navigation. - Ads are nonintrusive. - Enhances the MtG experience for trading and searching for card information. - Free version, feels like a premium version with content rich features you’d pay for in other MtG apps. The Bad - No deck building options. - Pricing model. At $2.99 a month, you pay for some features available for free in other apps. This app, in my opinion, is better suited for component pricing. One price for premium features, with the option to buy other features individually. I do not need the buylist feature so to pay $2.99 a month-$36 a year-for it is not an incentive for me to upgrade to premium nor is upcoming features listed as ‘soonish’ The Ugly - None
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