Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sean Mooney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The single IPhone and Outlook calendar alerts aren’t nearly enough. Half the time I miss them and then am late to my meeting. This solves that problem by giving me multiple custom alerts for each iPhone calendar appointment. Simple and kind of awesome for what it is.
Ever silenced or didn't hear iOS's or Outlook's single calendar alert, got distracted and then missed your meeting start time? One alert is easy to mi...