Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Havos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use app, nicely challenging. Some apps get too much into too many bells and whistles when all you want to do is play the game. This app doesn’t have a ton of frills yet it’s entertaining and a challenge.
This is a challenging version of a crossword puzzle. Kind of addictive. Can be made harder or easier depending on your mood. Also one of the best formatted games for landscape orientation on an iPad.
Great puzzles, annoying ads
Fit words into a grid in this popular game, often seen in puzzle magazines. The grid looks like a crossword, but there are no normal clues. Instead yo...