Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Jaquith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple as advertised! I love that it has everything organized and easy to find. Previously had been listening to the stories through the Apple podcast app where I’d have to dig for content and now it’s all just there and I can have it open and playing quickly. Thank you!
Calm Catholic Kids is a gentle audio app for little Catholics, ages 5 and under. Your child taps a tile and a story plays — that's the whole app. No v...
| Name | Price | Type |
|---|---|---|
| Calm Catholic Kids Collection 4 | $17.99 | One-time |
| Calm Catholic Kids Collection 5 | $17.99 | One-time |
| Calm Catholic Kids Collection 2 | $17.99 | One-time |
| Calm Catholic Kids Collection 3 | $17.99 | One-time |
| Calm Catholic Kids Starter Collect | $24.99 | One-time |