Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sasan Sadat-Sharifi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Edit: and it has moon phases! 😍 When your job depends on the weather, you are constantly constantly checking the weather, and the typical weather app is not this elegant. In one glance, you can see when rain will likely stop and start and plan or adjust accordingly. Precipitation and temperature is all most people really need out of a Weather app. Atmospheric pressure, dewpoint, it’s not practical for most of us. This is my main weather app because I get all the info I need in one glance. And it’s beautiful! The city map background, the color scheme, the flickering lights if a thunderstorm is forecast. Really thoughtful and artistic attention to detail.
7 Stripes shows 168 hours of detailed weather on one screen. Designed for fast planning, 7 Stripes turns the next week of weather into a single visua...