Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Desiring God · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app!! It’s a must have for sure. Short and too the point and yet deep. I love how at the end of the devotion there is a link to where the excerpt came from. It’s so calming and my wife and I play it night right before bed. Thank you for making this app possible.
I’m not a consistent listener but over the years I have always enjoyed listening to these when I have some extra time for contemplation and devotions. They have been especially helpful in seasons of discouragement. I’m really glad to see Desiring God is making an app!
I cannot wait to see where you take the App. I have lived on the website and the email content for years and thank God for the teaching that has changed my life. This will be delightful to have devotions, teachings, articles, and more on and off-line. Love the idea of starting one thing, doing it well before moving to the next. This is how life is meant to be done! Carrying Desiring God before God daily has been a pleasure and great delight of my heart and I continue to. I pray you be blessed of God in His exceedingly rich mercy and Joy of you in Christ Jesus!
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