Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raktim Chatterjee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First I’d like to say this app is beautifully made. Clearly a lot of thought was put into the content and presentation. The app is exactly what I was looking for. I am not a designer, and I am using this app for general personal/professional development. That being said, there are some things I would love to see improvement on. The two biggest issues I am running into are 1) adding new skills on the skill map. This option currently doesn’t exist. I think the UX for this page could have some improvements for ease of use (delete with swipe, add category, add skill) 2) Reduce the input delay. This one may not be simple, but would be really helpful and greatly improve usability. Big fan of the no cost-no ads situation you got going! Great work overall!!
Working designers get better in invisible ways. A user interview that shifted your thinking. A layout decision that aged well. A critique that rewired...