Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valeriy Loveyko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I buy vintage jewelry on Facebook Marketplace and always worried about where pieces actually came from. Now I just snap a photo and cross-check against the databases before paying. It’s helped me spot a few mismatched details and I feel way more relaxed about my purchases.
I had an old silver ring with a small stone that I wanted to pass down to my grandson, but I wasn’t sure what the stone actually was. I took a quick photo and it gave me a pretty clear idea of the type and some background info. Made me feel better about telling him the story behind it.
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