Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gamee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are WAY too many ads! There are even stupid ads at the BOTTOM OF THE SCREEN during the actual computer game! Ad breaks after EVERY level! There are even TWO ADS IN A ROW! It’s also really creepy that the levels include having to DROP A BOMB ON A PERSON!! What the heck?!
the game was fun while it lasted until loads of ads starting popping up now it's time to get it deleted & now I'm going back to my favorite game that has NO annoying stinky ads
Too many Ads & they don’t even come through correctly. Many technical issues!
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