Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Uman C AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What I find enraging for an app that boasts it exists for bringing you new ideas: Despite the fact that they get their insights from random podcasts, they don’t let you copy content, so you can’t paste text into your knowledge system for remembering or developing the thought further. I like the idea of an app replacing doom scrolling, but picking fruits from others and then locking them inside their own walled garden is ridiculous.
It's $18 per month or $80 per year. I'm rounding up the last cent and ignoring the discount since you made me download the app to find that out.
Enjoying all the glimmers of insight. Thank you!
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