Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hashim Sultan Abbasi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I JUST downloaded this game. Bombarded with TWO ads RIGHT AFTER OPENING THE APP. Clicked through the tutorial after I read everything, got THREE MORE ADS throughout the like 4-5 screens you go through during the tutorial. Finally get to the homepage and press the "draw" button (I think that's what it said) and got a SIXTH AD. So here I am, writing this to tell you to not download this. Just ads. Can't even actually use the app because there are so many ads.
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