Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matteo Giannessi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure I want to use this app. It did a moving day story, and had two girls, but made the older girl a very, very childlike girl who had a stuffed animal, and the younger girl serious and no-nonsense. It has to be realistic like switching the roles. It’s really weird. Maybe you find a solution or something?
I rated need my free chapter
It is pretty cool because you can choose your story and stuff
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