Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexandre Grisey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With any ITC communication application, you have to use it frequently to pick up patterns and for spirit to understand how to work best with it. Does every response come from spirit? No… of course not. But I’ve gotten some responses that were pretty spot on. The customized dictionary is pretty generous in size. You can input up to 300 words/phrases. Other apps are way lower on the customization input. I’d say this is one of the app’s strongest features. It also saves word logs by date.
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