Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian DUNN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried a few different apps, but FutAve has quickly become my go to. It keeps me right in the loop with fast notifications and an easy to navigate interface. It’s exactly what a soccer app should be. Solid 5 stars!!
Stop scrolling through scores. We tell you what to watch and why. There are hundreds of soccer matches every week. FutAve is the only app that scores...