Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenny Eliason · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is amazing. Now I love even more to read the Book of Mormon. I wish it had ways to mark and edit and make notes tho.
I just love this app so much! It’s so much easier to understand. Please update this with highlighters and maybe include The Pearl of Great Price & The Doctrine & Covenants too! That would be amazing!
I really like this app. It was difficult for me to understand the old English language, and I wanted to read the Book of Mormon. I’m glad I came across this app. The only thing I would say is that I wish there were a plain English version of the doctrine and covenants and the pearl of great price too
Experience the Book of Mormon like never before — translated into clear, modern English while preserving its original meaning and spiritual power. WH...