Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kite Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was playing color block jam and the ad for this game came up. It said no timer. Sometimes, I’d like to play without the timer preventing me from getting to new levels. I only downloading this game for that reason. Turns out every level is timed. It’s the same as color block jam just different image.
First of all there are timers. That’s false advertising because ads state it isn’t a timed game. Secondly, when the timer runs out, a pop up button pops up in the middle of the screen saying spend 900 coins to add time onto timer. I’m literally playing the game and the button pops up and I inadvertently tap the 900 coins button and BAM - 900 coins gone. Poor design. I never spend real money on it anyway but it’s definitely a design choice to get you to wipe out your coins and tempt you to purchase real money.
Very fun with arrows that make it extra difficult
A Cozy Sliding Block Puzzle Made of Wood Slide wooden blocks, match colors, and clear the path to win. Wood Rush Puzzle delivers the classic sliding...
| Name | Price | Type |
|---|---|---|
| Welcome Pack | $1.99 | One-time |
| 1,000 Coins | $1.99 | One-time |
| Fail Bundle | $4.99 | One-time |
| Coin Cart | $4.99 | One-time |
| 5,000 Coins | $7.99 | One-time |
| Power-Time Pack | $9.99 | One-time |
| Fail Bundle | $9.99 | One-time |
| Pick a Pack | $10.99 | One-time |
| 10,000 Coins | $14.99 | One-time |
| Middy Bundle | $19.99 | One-time |