Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Mathwich · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app for all the Army Moms out there trying to help your soldier navigate through the PCS process. Help them make sure they are not missing important steps and/or leaving money on the table. It is really easy to understand and use.
I’ve been waiting for an app like this for years! Great app for keeping you organized and on track through the PCS process
This app is super helpful! It makes PCS’ing seem a little less daunting!
PCS Navigator is the most comprehensive military move planning app available. Whether you're a first-time PCSer or a seasoned pro, this app calculates...