Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CTC Technology Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like when you die and you get to be a little brain rot
The ad works great! But you download the game and what do you get? A whole lot of stuff on your screen that’s mucking up your shot and a whole lot of ads! Now get rid of the ads, get rid of the muck on the screen and you’ll have a pretty decent game. But keep it like it is, and I don’t think you’ll have very many people playing your game. Sorry.
This game is absolute trash. It looks like it would be fun but you get like 3 bullets and then you have to watch at ad to get more, in the middle of your gameplay. They even put a control button that just plays an add. This isn’t actually a game, it’s just an app that’s shows you a bunch of ads. It’s too bad. It had potential to be fun and kind of funny. But instead they chose to just ad farm.
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