Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harsh Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app helped me see the aurora for the first time from my home! I would have missed the show if it wasn’t for the app. Love all the free features!
Neat app! I otherwise relied on family or social media to tell me when aurora was active. This makes it incredibly simple! Very user friendly.
This is such an interesting app! It gives you line of sight into when to expect the Aurora lights and is so wonderful for travelers like myself. Highly recommend!
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