Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ALEX XINWEI LIU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, i like the concept of app and it does get me to review vocab more frequently. but there is this small annoying interaction where i tap the home screen widget and the app doesn't open to the same word. Often times I can't even see the word in today's list. Also, I find it confusing that I set a daily goal of words and once I've reviewed that many words, the list doesnt restart and let me retest the forgotten ones. instead it keeps presenting me additional words for the day. This makes it hard to capture benefits of SRS and also it makes the review and for you categories a little confusing to understand.
I am enjoying the app so far! It is a great reminder to actually take time, even a minute or two, to review or learn a new word. I would really like it if you could add the voice dictation for the sentences so it reads aloud the example sentences provided. I would also enjoy if you could add the ability to select words in the example sentences to define and delve further. I can’t wait to see how this app grows. I would love to see further reading and learning features for everyday conversations and signs that you would normally see and hear in China. Keep up the amazing work on this app!
I found this app through Instagram and thought the lock screen widget feature was really cool. I usually forget to study Chinese and having it directly on my lockscreen makes it really easy to remember to study! I also like how it gives me new words that I find useful and caters to my reading level. The pronounciation is also a huge plus. Loving it so far!
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