Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jovan Milenkovic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seems to be a really bad issue with the today’s reflection whenever I open the app there is usually a new today’s reflection but shortly after doing anything revert back to the same today’s reflection every day. “What did you deny or hide about yourself today?”
I have been unable to reach an actual person, but left 3 messages following the instructions to cancel, proving the information to cancel, but am still getting charged $65 seemingly 2x/mo. Was able to lock my card for some of them, not all. The app itself is a glorified journaling app unworthy of the price or future payments. SCAM! Run!
Not sure what this is all about yet. I need a more definitive roadmap.
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