Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tap & Swipe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was very excited going through the beginning process and answering the questions. Excited to see what this app was going to give me every day. Grow my faith. Then get offered a 3 day free trail, to a paid subscription. Absolutely not. No. Absurd.
Was working fine for two months did the full year subscription and one day just stopped working can’t ready and verses and scripts asking me to buy new plan I think not you got me once don’t waste your time and money
No direct line to customer support. Started a one week free trial, and they said they’d send a reminder before I was billed for the year. No reminder came. I work nights. My scheduled nuts and I forgot. Billed me for the year, and there’s no way to request a refund.
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