Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Tonkin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is iconic. Not only can you list expenses, you can also share them. Which means that I have to pay other people money. Also the dev is not someone who should be trusted. Don’t let him see your financials ever.
This app is an absolute game changer when it comes to splitting expenses. As a college student and someone who loves to travel, the biggest hang up is equal and fair money splitting. ShairFair completely handles all of it. The group feature makes it extremely easy to add friends to the group via code. Once everyone is in, adding expenses is so easy with just the click of a plus sign and it shows on everyone’s phone (and sends a notification). After that there’s so many different currencies to choose from so it doesn’t matter where you’re traveling. It literally does the currency translation for you so you aren’t looking up “how many pounds is $1” and then using your calculator to figure it out. On top of that, you’re able to split the expense with your friends either in half or by percentage. There’s multiple choices as well if you want to do it through Venmo, CashApp, PayPal, or other. This app does it all. Highly recommend!!
ShareFair - Split Bills & Track Expenses Easily Stop stressing over shared expenses. ShareFair makes managing money with friends, family, or roommate...
| Name | Price | Type |
|---|---|---|
| Premium (30 days) | $2.99 | Monthly |
| Premium (Annual) | $19.99 | Yearly |
| Lifetime Premium | $149.99 | One-time |