Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗8 O'Clock, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Edit: The developers contacted me regarding my medication entry issue below, and they resolved it with an update. Very thankful! I tried the app again and it works great with a few bugs. Problem #1: Estradiol cream is 0.01%, but it will only allow you to enter 0.1%. Also, while the vast majority of humanity is 400 pounds or less, there ARE people who are bariatric and on HRT. Please do not discriminate in a medical environment! :) ~~~~~~~~ This app is really problematic. If you enter “custom” for any medication, you get a pop up at the bottom of the screen that allows you to enter the number of days or milligrams and then you can scroll down to enter the date you started the medication. Problem? You can’t get the pop up to go away, so you can never click “finish” to add the medication. iPhone.
I’ve been waiting for this. An app that tracks symptoms and medication administration. This helps me so much when I meet with my physician. We have made so many minor tweaks based off the detailed records I’ve been providing her and I’ve never felt better! Thank you for creating this for women.
Finally, a way to make sense of menopause. Hot flashes. Brain fog. Mood swings. Sleep problems. When you're going through menopause, every day feels...