Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baden Fowler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Went to garage where it was a good price to find it was the same as a lot of the garages in the district
Having used the “cheap fuel near me” web page, I explained this app to produce similar results, with the benefit of a map… well it finds the fuel price at the nearest filling stations but not the price of the second nearest at only 2 miles away, let alone the prices on my route to the nearest town (I pass 4 filling stations, none appear in this app)
I didn’t realise how much petrol prices fluctuated. I had even noticed the same station changing prices regularly. Really eye opening. This is app is so useful and helpful.
With over 8,000 UK petrol stations this is the most comprehensive list available. Fuel Price helps you find the cheapest petrol and diesel near you i...