Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Francis Pisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashed as soon as I tapped the input bar. Restarting it, it stayed stuck on a black screen. After that, all further attempts to open the app immediately self-terminated. App has a feature to show how much energy you save using it, which is cool. UI otherwise seemed fine. Unfortunately I could not get it to work at all. I was looking forward to trying it out. I hope the developer can fix this issue. Using iPhone XS.
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