Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manoj Kumar Sah · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Utter garbage. Couldn’t even use the app. Just ads. Don’t bother. You literally cannot use this app. I tried three times. As soon as you open the app there’s an ad. Then you select a language. Then an ad and you don’t get past that ad so I had to delete it.
Only have 2 stars because anything you do an ad pops up. There’s to many ad’s makes for an unpleasant experience
Deleted the app in less than three minutes. Couldn’t get past the language choice. A commercial was running with no option to close or skip. That was the third commercial. I’m sticking with duck duck go.
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