Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Md Tariqul Islam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the absolute worst study material. The questions are extremely easy and poorly worded. The flashcards also aren’t designed properly—they don’t have a front and back like real flashcards. Everything is placed on one side, with the term or phrase immediately followed by the definition. Because of this, you can’t actually test yourself to see if you know the information, which defeats the entire purpose of flashcards. I also purchased the premium version on my MacBook, but it won’t allow me to use the premium version on my iPhone without making a second purchase for that device. At this point, that doesn’t even matter much, because the app itself isn’t useful for actually studying or testing your knowledge in preparation for the exam. Overall, the material and the app experience are very disappointing. I would not recommend purchasing the premium version.
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