Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SkinSeoul · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Has a wide selection of products but the app interface is actually a nightmare to navigate. Extremely slow, some links go one page but then they actually take you back to another. I attempted to place an order and it brought up a window to authenticate my purchase but I couldn't even select whether I wanted to proceed with the authentication.
Your K-beauty journey starts here. SkinSeoul brings 20,000+ authentic products from 2,000 Korean brands straight from Seoul to your doorstep. Why you...