Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lumos Labs LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a big fan of this developer’s other apps, so I was excited to try Splittz. It’s already a really solid tool and way cleaner than most of the other bill-splitters on the store. It’s an easy 4 stars right now, and I’m sure it’ll hit 5 stars with a few updates. The interface is pretty intuitive, though it could probably use a little more direction or a quick tutorial when you first open it just to clear up a few things. My biggest request would be for the app to save a photo of the physical receipt after scanning it, it would be great to have that original image for reference later. Also, it would be amazing if I could just send a "mini receipt" image or a summary to my friends instead of them having to download the app themselves. If I could just text them a screenshot of what they owe, it would be a total game-changer. Great start, and I’m looking forward to seeing how it improves!
Tired of doing math after every dinner, trip, or night out? Meet Splittz, the fastest way to scan a receipt, split the bill, and see who owes what, al...