Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dima Anikin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This would be a 5 star app if they structured the ads instead of just randomly bombarding you either them. I have no issue with watching ads to read for free, I prefer the apps that let you but please do it in between chapters! It’s so annoying to literally be mid word and have the screen go to an ad and then less than a minute later do it again.
I don’t mind having to watch ads for free content. I am a team player, but the ads come without a clear available option to exit out of them after you’ve done watched them. They specifically play the ads that allow you to play the games on them, but there is no option to leave them besides exiting out of the browser. Once again, I wouldn’t mind having to do that if it were only once, but instead, when you reopen the browser and go to read again within two seconds, it brings you back up to the same ad that you cannot exit. You will have to go through this loop three or four or five times in order to get past the ad with no clear way to exit it. The sleeves you feeling a little bit like a prisoner and like you were duped into using this this app.
This app needs some serious improvements if it expects people to keep it. They have no way of determining how many chapters are in each book. There's also no summary of any books. I get this is ad supported and free. But other ad supported reading apps do both those things very well. The stories are typical mediocre stories that are predictable once you get halfway thru them. I'd give half a star with the two, but unfortunately reviews don't allow that. Hopefully developers take this seriously as I'm not the only reviewer complaining about these issues.
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